Regent Pharmacy Loreal logo

Hair Colourants - How they Work

Temporary Colour

  • Applied to damp hair when cuticle open.
  • Large colour molecule lodges in between cuticle scales.
  • Cuticle closes when dried locking in colour.
  • Colour removed at next shampoo.
Hair Shaft with Temporary
Hair Shaft with Semi-Permanent

Semi-Permanent Colour

  • Applied to damp hair.
  • Colour molecule small enough to penetrate through cuticle to outside edge of cortex.
  • The absorbent fibre holds molecules through several shampoos gradually fading out according to the strength of product and condition of the hair.

Tone on Tone Colour

  • Applied to damp hair.
  • No Ammonia - no lift.
  • Mixed with mild oxidant.
  • Permanent colour molecule formed when mixed with oxidant.
  • Penetrates into cortex.
  • Very little disturbance of natural pigment.
  • During development colour molecule grows and becomes correct tone and depth of colour chosen.
Hair Shaft with Tone on Tone
Hair Shaft with Permanent

Permanent Colour

  • Applied to damp or dry hair.
  • Mixed with oxidant.
  • Colour molecule formed when mixed with oxidant.
  • Penetrates into cortex.
  • Oxidant and Ammonia dissolves natural pigment.
  • During development colour molecule grows and becomes correct tone and depth.